Bramblewood Heating and Air. HVAC company, Boise
Ten inquiries on a Tuesday, and the crew is on jobs.
Bramblewood runs three trucks out of Boise. On a cold Tuesday in October, inquiries come in from the web form and from missed calls while everyone is in a crawlspace. Jess, the owner, answers from the truck between jobs.
Sample business, made-up data
Before
Tuesday, by hand. Every inquiry as it landed, and when Jess got to it.
- 7:48 amDana Whitcomb, North EndWeb form. Furnace not heatingFurnace won't kick on this morning and the house is at 58. Are you available today?Answered 2h 45m later. Booked someone else by then.
- 8:15 amLuis Ortega, MeridianWeb form. AC tune-upHow much for an AC tune-up before we shut it down for winter? Want the furnace checked too.Answered 4h later
- 8:21 amLuis Ortega, MeridianWeb form. Same request, more detailForgot to say, it is a two-story house and the upstairs never cools.Answered with his first form
- 8:52 amKaren Holt, BenchMissed call at 8:40 am, then the form. Water heater leakingWater heater is leaking from the bottom. Do you have any availability this week?Never answered
- 9:05 amRank Boost Team, Out of stateWeb form. Sales pitchWe can rank your HVAC site #1 on Google with premium backlinks. Reply for SEO pricing.Deleted by hand
- 9:30 amMegan Fischer, EagleWeb form. Furnace replacement estimateCan I get an estimate to replace a 20 year old furnace? No rush, sometime in November.Answered 5h later
- 10:09 amTom Reyes, Southeast BoiseMissed call at 10:02 am, then the form. Heat off, blank thermostatThermostat screen is blank and the heat is off. Are you open on Saturday?Never answered
- 11:45 amPriya Natarajan, MeridianWeb form. Question about mini splitsDo you service ductless mini splits? We have two in the garage shop.Answered 6h 40m later
- 1:41 pmBrian Kessler, EagleMissed call at 1:30 pm, then the form. Furnace banging on startFurnace makes a loud bang when it starts. Is that safe? Can I book someone for tomorrow?Answered 3h 30m later. Booked someone else by then.
- 3:55 pmAlyssa Moreno, North EndWeb form. Furnace tune-upWhat do you charge for a furnace tune-up? I want to get on the schedule before it gets cold.Never answered
Run it
The same Tuesday, played through Lead replies. The clock is Boise time.
- Inquiries in
- 0
- Replies sent
- 0
- Booked
- 0
Press Run it to play the week through the build, one step at a time.
After
Same customers, same day. The only change is how fast the first answer goes out.
| Measure | By hand | With the build |
|---|---|---|
| Customers answered that day | 5 of 8 | 8 of 8 |
| Wait for a first reply, average | 4h 23m | 1 min |
| Never answered | 3 | 0 |
| Visits booked | 2 | 7 |
| Typing removed | None | 48 min |
What Jess sees by the end of Tuesday
- Dana Whitcomb, North EndBooked Tue 11 am
- Luis Ortega, MeridianBooked Thu 8 am
- Karen Holt, BenchBooked Wed 9 am
- Megan Fischer, EagleBooked Tue Nov 10, 9 am
- Tom Reyes, Southeast BoiseBooked Wed 7 am
- Priya Natarajan, MeridianGot the reply. Asked a question, so Jess calls back.
- Brian Kessler, EagleBooked Wed 1 pm
- Alyssa Moreno, North EndBooked Fri 10 am
The reply each customer gets
Bramblewood got your message, Karen Hi Karen, Thanks for reaching out to Bramblewood Heating and Air. Our crew is out on calls right now. Pick any open time here and it is yours: book.bramblewood.example Jess sees every booking and will call if anything needs a closer look. Bramblewood Heating and Air
How the numbers are counted
- The build runs on every form, so this sample counts 1 minute from form to reply.
- A reply typed by hand takes about 6 minutes, so 8 replies is 48 min of typing.
- A customer who waits longer than they are willing to calls another company. Each wait is part of the made-up data.
- Missed calls get a text from the phone line with the form link. The reply goes by email. Texting replies can be added after carrier registration, which can take two to three weeks.
What waits for a person
Every personal follow-up. The build reminds you, and you write it.
Try the full version
Lead replies. The working app has every screen, on its own made-up data.
Next step
Start with the process that costs you the most.
Rough numbers are fine. Describing it takes about three minutes.
Tell us what's breaking